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Market Research Analyst

Beginning a journey in the field of market research promises a rewarding adventure for those passionate about data analysis and consumer behavior. Market Research Analysts hold a key role in comprehending market trends, and at Great Learning, we offer free courses to guide you through the complex path of market research, arming you with essential skills and knowledge to thrive in this dynamic field. Discover the courses tailored for the market research career path that can sculpt a prosperous future as a skilled Market Research Analyst.

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More About Market Research Analyst Path

A Market Research Analyst is a professional who gathers and analyzes data to provide valuable insights on market trends, consumer behavior, and competitive landscapes. They use various research methods, such as surveys, interviews, and statistical analysis, to collect and interpret data.

Start your journey for free

Begin your learning experience and become a market research analyst with certificate courses curated to land your dream job.

Skills Covered in this Path

  • Marketing Strategies
  • Product Lifecycle
  • Marketing Plan Implementation
  • Customer Value Analysis
  • Satisfaction and Loyalty
  • Attributes of Product
  • Sensitivity of Price
  • Promotional Strategies in Digital Age
  • Distribution Channels
  • Market Segmentation
  • SWOT Analysis
  • Planning 4Ps of Marketing mix
  • PESTEL analysis
  • Market Research
  • sampling methods
  • analysis of market information

Free Courses

1

Marketing Foundations image

Marketing Foundations

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4.58
3 hours
106.5K+
Learners
Beginner
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2

4Ps of Marketing Mix image

4Ps of Marketing Mix

★
4.52
3 hours
37K+
Learners
Beginner
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3

Marketing: Strategic Framework image

Marketing: Strategic Framework

★
4.54
2 hours
47.6K+
Learners
Beginner
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4

Market Research image

Market Research

★
4.52
2 hours
40.8K+
Learners
Intermediate
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Frequently Asked Questions

What do you need to become a Market Research Analyst?

A Market Research Analyst researches and analyses data that help organizations shape their marketing strategies. Market Research Analysts surveys to know customer preferences to monitor and predict sales trends. An increasing number of employers are offering job positions for market research analysts, creating an interest in the young professionals to enter into this profession.

What all do you need to become a Market Research Analyst? The answer is here:

  • Key skills: Key skills like Communication skills, Analytical skills, Statistics, Marketing, and problem-solving skills are expected from a Market Research Analyst. For possessing these skills, one can join free courses that can build your basics.
  • Proficiency in Business/ Marketing/ Statistics/ Finance: The applicants are not required to have any subject specialization. However, it’s good to be well versed with subjects like Marketing, Finance, Statistics or Business.
  • Educational Requirements: A bachelor’s degree is required when an applicant is interested in a Market research Analyst job role. A degree in BBA, B. Com, B.Sc., is preferred over others.
  • Certificate or a degree: A certificate or degree in Marketing/ Sales/ Digital marketing is an add-on that shows your specialization in the field and lands you great job opportunities. 
  • A greatly crafted resume: A resume is the face of your professional and personal qualifications. Show a well-crafted resume to employers to get jobs for the role of Market Research Analyst. It will enhance your chances of career progression over the years. 

How should I start learn Market Research Analyst?

You can start learning and become a successful market Research Analyst by these ways:

  • By pursuing higher degree/ certificate courses. Join Management degree courses that help you gain essential knowledge and skills of being a successful market Analyst.
  • By gaining basic work experience. Join a basic work experience by working as a Marketing research intern or marketing assistant. It will also add knowledge and experience to your resume.

By watching videos and reading books to gain the skills of a Market research analyst. Explore more career-related topics and read about them.

What skills you will gain after completing the Market Research Analyst course?

After completing a Market Research Analyst course, you will gain certain market research analyst skills and personality traits that include:

 

  • Mathematical skills are strongly recommended for keeping your analysis on point. 
  • With various projects and practices followed in the course, learn Multitasking capability.
  • Learn Time Management and be organized after completing the Market Research Analyst course. 
  • Interpersonal skills are gained that are essential for handling various situations with confidence. 

Flexibility and Patience will be learned after the course that helps a market research analyst to be patient even in adverse conditions.

 

 

What do you need to become a Market Research Analyst?

For becoming a Market Research Analyst, all you need is to earn a Bachelor’s degree in Management, Marketing, or Statistics. 

Successful candidates have excellent analytical and numerical skills that make them creative with their job responsibilities.

The other skills you need to become a Market Research Analyst include time management, communication, being logical and reliable for the job role.

 

 

Which course is best for a Market Research Analyst?

For a Market Research Analyst, you can join Bachelor’s courses from top universities that can prepare you with the necessary skills for becoming a successful market Research Analyst. 

After completing these courses, you can earn a degree or a certificate that proves your excellence and knowledge in the relevant domain. 

Get personalized career guidance and resume-building services from Great Learning that help you land a good position with the recruiters in the market.

What are the requirements to become a Market Research Analyst?

To become a Market Research Analyst, the essential requirement is familiarity with communication, social media, public relations, and a minimal bachelor's degree. Below are the given requirements to become a Market Research Analyst:

  • Education: A Minimum of a Bachelor's degree is required to become a Market Research Analyst. A degree in Marketing, Commerce, Finance or similar fields will be advantageous.
  • Certificates: A few industry-standard certifications will help a candidate increase employment opportunities as a Market Research Analyst. 
  • Communication and other skills: The candidates should build skills like Communication, Analytics, Time Management, Problem-solving and interpersonal skills, etc. that help in building a strong position in the market.

Work experience: For showing the level of professional competency, a candidate with proven work experience is preferred over other candidates.

How long does it take to become a Market Research Analyst after 12th?

To become a Market Research Analyst, you will need a minimum of a Bachelor's degree in the relevant fields like finance, marketing, etc., after completing 12th examinations/ grade. 

Therefore, after passing 12th, it will take a minimum of 3 years to become a Market Research Analyst.

Some companies may offer training programs to their employees to perform better as Market Research Analysts. You should consider taking a few courses that provide value to your resume when you apply for a Market Research Analyst job role. 

 

Is Market Research Analyst a good career?

Being a Market Research Analyst is good for all those who have curious minds and want to explore more in the market. The Market Research Analyst plays the role of the backbone of all the business strategies made in the business.

The importance of the role shows the demand of Market Research Analysts. The role is well paid; the  monthly joining packages range between INR 50,000-80,000, depending on several other factors.

 

 

How much does being a Market Research Analyst make?

The salary of a Market Research Analyst depends on various factors that include work experience, degree or certificate, skills, job location, etc. 

The average base pay of a Market Research Analyst varies across the globe. 

 

India

INR 340,886/ year

United States

$55,391 /year

United Kingdom

£25,377 /year

Australia

AU$56,761 /year