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Post Graduate Program in Generative AI for Business Applications
Master cutting-edge Generative AI skills and unlock business growth
Application closes 31st Mar 2025

Program Outcomes
Learn to leverage Generative AI for business applications
Become a GenAI expert at your organization
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Understand AI and Generative AI from business and technical perspectives.
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Build a strong foundation in Generative AI and master key tools and technologies.
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Develop skills to create efficient, scalable Generative AI solutions.
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Analyze transformer architectures and LLMs for business use.
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Design AI workflows using RAG and agentic AI for data insights and efficiency.
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Assess risks and implement mitigation strategies in Generative AI.
Earn a Certificate of Completion from UT Austin
KEY PROGRAM HIGHLIGHTS
Why choose the Post Graduate Program in Generative AI for Business Applications
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Learn from a world-class university
Earn a Certificate of Completion from UT Austin.
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Industry-relevant curriculum
Gain expertise in Generative AI tools and techniques like Prompt Engineering, Python, Prompt workflows, LLMOps, and more to solve business problems.
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Personalized assistance to accelerate learning
Get expert support, personalized feedback, and career guidance. Build a strong portfolio and fast-track your growth with dedicated assistance.
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3 Hands-on projects and 20+ case studies
Work on projects across, banking, financial services, insurance, healthcare, aviation, IT, and more. Gain practical skills with projects and case studies.
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Get expert mentorship
Interact with mentors who are experts in AI and get guidance to complete and showcase your projects.
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Get academic and program support
Get 1:1 assistance from a Program Manager and guidance from industry mentors, project discussion forums, peer groups, and more.
Skills you will learn
Python
Generative AI
Prompt Workflows
GenAI for Data Analysis
NumPy
Pandas
GenAI for ML
AI Ethics
Problem solving with GenAI
Portfolio Building
Python
Generative AI
Prompt Workflows
GenAI for Data Analysis
NumPy
Pandas
GenAI for ML
AI Ethics
Problem solving with GenAI
Portfolio Building
Get the skills to excel in senior AI/ML roles
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$136.7 Billion
Global GenAI market size by 2030
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41.53%
Annual growth of GenAI market worldwide
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$179,000 per year
Avg. salary of a GenAI Engineer
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97 Million
new jobs by 2025
Careers in AI & ML
Grow in your current job role or transition to an exciting new one with GenAI skills such as
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AI Engineer
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Gen AI solution architect
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Tech Lead - GenAI
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AI Consultant
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Machine Learning Engineer
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Gen AI Engineer
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Deep Learning Engineer
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Prompt Engineer
- Overview
- Why GL
- Learning Journey
- Curriculum
- Projects
- Tools
- Certificate
- Faculty
- Mentors
- Career support
- Fees

This program is ideal for
Professionals aspiring to learn GenAI and lead initiatives in their current roles and organizations.
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Working Professionals
Professionals looking to develop practical, industry-ready Generative AI skills.
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Business & Tech Leaders
Business and tech experts seeking a strong foundational understanding of Generative AI.
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AI Enthusiasts
Aspiring AI practitioners aiming to build technical expertise in Generative AI.
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Decision-Makers & Innovators
Decision-makers and innovators driving Generative AI adoption in the workplace.
Upskill with one of the best GenAI programs
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Texas McComb Program
Other Courses
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Certificate
Post Graduate Certificate from UT Austin
No university certificate
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Gen AI modules
Deep dive into widely-used tools
Limited coverage
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Live mentored learning
Live interactive online classes with industry professionals
Limited to no live classes
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Career support
Personalized Assistance and Career Services
No career support
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Hands-on projects
3 Hands-on projects & 20+ case studies
Fewer projects
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Program support
Dedicated support to help you complete your program
Limited support
Experience a unique learning journey
Experience a pedagogy designed to ensure career growth and transformation
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Learn with self-paced videos
Learn critical concepts from video lectures by faculty & AI experts
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Engage with your mentors
Clarify your doubts and gain practical skills during the weekend mentorship sessions
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Work on hands-on projects
Work on projects to apply the concepts & tools learnt in the module
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Get personalized assistance
Our dedicated program managers will support you whenever you need
CURRICULUM
The curriculum, designed by the faculty of UT Austin, Great Learning, and leading industry practitioners, is taught by best-in-class professors and practicing industry experts. The program's objective is to familiarize learners with the foundational concepts of Generative AI, equipping them with the skills needed to establish or transition into a career in AI and Generative AI. With a strong focus on business applications, the program delves into how Generative AI can drive innovation across industries.
COURSE 00 : PRE-WORK
This course will introduce you to the world of Data and AI, provide an overview of how
problems are solved in the industry using data and AI, and give you a fundamental
understanding of the tools and programming basics needed to build a strong foundation for
building Generative AI applications.
- Introduction to the World of Data and AI
- Python - Variables and Datatypes
- Python - Data Structures
- Python - Conditional Statements
- Python - Looping Statements
- Python - Functions
COURSE 01 : GENERATIVE AI FOUNDATIONS (6 WEEKS)
This course will provide an overview of the key domains and sub-domains associated with the
AI and Generative AI landscape, outline how AI learns from data and detects patterns in it,
summarize the working mechanisms of neural networks and transformers, and utilize
embedding techniques and semantic search to enhance natural language processing (NLP)
tasks for business applications.
WEEK 1: GENERATIVE AI LANDSCAPE
Generative AI is a subset of AI that uses Machine Learning models to learn the underlying
patterns and structures in large volumes of training data. It then uses that understanding to
create new data, such as images, text, videos, and more. This module provides a
comprehensive overview of Generative AI models, how they evolved, and how to apply them
eectively to various business challenges.
(History of Generative AI, Generative AI vs Discriminative AI, Interacting with Generative AI,
Overview of Hallucination, Business Applications of Generative AI, Overview of Pandas, Pandas
Dataframes, Visual Analysis of Data)
WEEK 2: AI FOUNDATIONS - MACHINE LEARNING
Machine Learning (ML), a subset of Artificial Intelligence (AI), focuses on developing
algorithms capable of learning patterns in data and making predictions without being explicitly
programmed to do so. This module introduces participants to the notion of learning from data,
what ML is and its types, and how to train and evaluate ML models for business applications.
(The Notion of Learning from Data, Introduction to ML, Types of ML Problem and Solution
Space for ML, Exploratory Data Analysis, Training ML Models, Evaluating ML models)
WEEK 3: AI FOUNDATIONS - DEEP LEARNING
Deep Learning (DL) is a branch of Machine Learning that leverages artificial neural networks
(ANN) inspired by biological neurons and utilizes a collection of artificial neurons stacked and
connected in layers to model complex data. This module dives deeper into the underlying
functionality of neural networks and how to use common, open-source DL libraries Keras and
Tensorflow to build neural networks to solve business problems.
(Overview of Neural Networks, Neural Network Architecture, Activation Functions, Gradient
Descent, Traning a Neural Network, Backpropagation)
WEEK 4: EMBEDDINGS TO TRANSFORMERS
Embeddings allow us to numerically represent complex textual data. Transformers are neural
network architectures that develop a context-aware understanding of data and have
revolutionized the field of AI. This module provides a comprehensive overview of the role of
embeddings in capturing meaning from text data, understanding the role of self-attention in
the encoder component of transformers, and applying sentence transformers to enhance
business applications.
(The Need for Embeddings, Introduction to Transformers, Encoder Component of a
Transformer, Attention and Self-Attention, Sentence Embeddings with Sentence Transformers,
Semantic Search Applications)
WEEK 5: LEARNING BREAK
PROJECT 1: STOCK NEWS SENTIMENT ANALYSIS
Industry - Finance
Summary - Analyze the data comprising stock news and prices and develop an AI-driven sentiment analysis system that will process and analyze news articles to gauge market sentiment to help financial analysts optimize investment strategies and improve client outcomes.
Tools & Concepts - Google Colab, Hugging Face, Transformers, Sentence Transformers
COURSE 02 : BUSINESS APPLICATIONS WITH LLMs (4 WEEKS)
This course will help you understand how transformers can be used for text generation, the
workings of Large Language Models (LLMs), apply elective prompt engineering strategies to
optimize LLM outputs for solving business problems, and explore how retrieval augmented
generation (RAG) integrates information retrieval to improve the accuracy and relevance of
responses from an LLM.
WEEK 1: TRANSFORMERS FOR TEXT GENERATION
Decoder-only Transformers autoregressively generate text by predicting one word at a time based on previous words. This module will provide learners with a comprehensive view of the decoder component in transformers, the role of masking, cross-attention, and autoregressive generation, an understanding of how decoder-only transformer models process and generate text, and applying transformers to real-world business use cases.
(The Decoder Component of a Transformer, Masking, Cross Attention, Autoregressive Nature of the Decoder, Text Generation Applications)
WEEK 2: LARGE LANGUAGE MODELS AND PROMPT ENGINEERING
Large Language Models (LLMs) are ML models that are pre-trained on large corpora of data and possess the ability to generate coherent and contextually relevant content. Prompt engineering is a process of iteratively deriving a specific set of instructions to help an LLM accomplish a specific task. This module introduces LLMs, explains their working, and covers practices to devise prompts to solve problems using LLMs effectively.
(Introduction to LLMs, Working of LLMs, Applications of LLMs, Introduction to Prompt Engineering, Strategies for Devising Prompts)
WEEK 3: RETRIEVAL AUGMENTED GENERATION
Retrieval augmented generation (RAG) combines the power of encoder and generative models to produce more informative and accurate outputs from an external knowledge source. This module will provide a thorough coverage of the importance of external knowledge sources in enhancing an LLM’s accuracy and contextual awareness, using vector databases to store and efficiently retrieve information from data, and evaluating the quality and relevance of the LLM-generated text.
(External Knowledge Sources, Data Chunking, Vector Databases, Retrieval-Augmented Generation (RAG), Evaluating RAG Systems)
PROJECT 2: MEDICAL ASSISTANT
Industry - Healthcare
Summary - Utilize sentence embeddings, vector databases, and Retrieval-Augmented Generation (RAG) to enhance information retrieval for a medical chatbot and provide accurate and context-aware responses., ensuring reliable and relevant medical guidance.
Tools & Concepts - Generative AI, Large Language Models, Prompt Engineering, Hugging Face, Retrieval Augmented Generation, Vector Databases.
COURSE 03: RESPONSIBLE GENERATIVE AI SOLUTIONS (4 WEEKS)
This course will help you build agentic AI workflows to automate and enhance decision-making
processes, gain insight into the purpose and process of fine-tuning pre-trained models to
improve performance on specific business tasks, and identify and mitigate biases and risks in
Generative AI solutions.
WEEK 1: FINE-TUNING LLMs
Fine-tuning LLMs refers to the process of training a pre-trained large language model on domain-specific data to adapt it for specialized tasks, thereby improving its performance while retaining general language understanding. This module provides a comprehensive overview of the need for fine-tuning in adapting Large Language Models (LLMs) to specific business use cases, analyzing Parameter-Efficient Fine-Tuning (PEFT) techniques for optimizing model performance, and implementing QLoRA-based fine-tuning strategies to enhance LLM efficiency while minimizing computational costs.
(The Need for Fine-Tuning, Parameter-Efficient Fine-Tuning (PEFT), PEFT Techniques (Prefix Tuning, Prompt Tuning, QLoRA), QLoRA application and Implementation)
WEEK 2: AGENTIC AI WORKFLOWS
Agentic AI workflows involve methodologies for designing, automating, and managing the decision-making processes using AI agents to achieve specific goals. This module provides a comprehensive overview of LangChain, a versatile framework for integrating (LLMs) with external tools and services, covers different types of AI agents, and explores the architecture and design principles for building AI agents within LangChain.
(Introduction to AI Agents, Agentic AI Tools, AI Agents within LangChain, Agentic AI Workflows, Types of AI Agents)
WEEK 3: RESPONSIBLE AI AND LLM SECURITY
Responsible AI involves developing AI systems that produce accurate outputs in a manner that is ethical, transparent, and fair, ensuring they benefit society while minimizing potential harm. This module delves into the critical aspects of AI ethics, provides a comprehensive overview of identifying and mitigating bias and risk in AI systems, covers the importance of ethical considerations in AI development, and an overview of the laws and regulations governing secure AI use.
(Identifying Bias and Risk in Human and AI Systems, Mitigating Bias and Risk in AI, Laws and Regulations for Responsible AI Use)
PROJECT 3: LEGAL DOCUMENT SYNTHESIZER
Industry - Legal
Summary - Utilize agentic AI workflows and LangChain to automate document analysis and summarization with an AI-powered legal document synthesizer by leveraging parameter-efficient fine-tuning techniques for efficient adaptation to legal language, mitigating bias, and minimizing risk in AI-generated content.
Tools & Concepts - Large Language Models, Prompt Engineering, Parameter-Efficient Fine Tuning, AI Agents, Responsible AI
SELF-PACED COURSES : MULTIMODAL GENERATIVE AI
This course will help you explore how to solve business problems by generating code using
Generative AI tools, examine the capabilities of text-to-image and image-to-text GenAI tools
like DallE through business use cases, and explore the speech recognition capabilities of
audio-to-text GenAI tools like Whisper through business use cases.
- Image Captioning using GenAI
- Speech Recognition using GenAI
MULTIMODAL GENERATIVE AI
This course will help you explore how to solve business problems by generating code using Generative AI tools, examine the capabilities of text-to-image and image-to-text GenAI tools like DallE through business use cases, and explore the speech recognition capabilities of audio-to-text GenAI tools like Whisper through business use cases.
- Image Captioning using GenAI
- Speech Recognition using GenAI
INTRODUCTION TO LLMOps
This course will provide you with an overview of the basic principles of MLOps and LLMOps, and help you explore how to deploy Generative AI solutions effectively using web applications, ensuring the scalability of the solutions to wider audiences for solving business problems.
- Overview of MLOps and LLMOps
- Deploying Generative AI Solutions using Web Apps
Hands-on GenAI training for business applications
Build industry-relevant skills with projects guided by experts.
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3
Hands-on projects
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20+
case studies
About the Project
Aid financial analysts at Apple to extract key information from long financial documents like annual reports very quickly using RAG, thereby increasing efficiency in making key financial decisions.
Skills you will learn
- Generative AI
- Large Language Models
- Prompt Engineering
- Hugging Face
- Retrieval Augmented Generation
- Vector Databases
About the Project
Build a Data Science/Analysis Assistant tool for non-coders (like Business Analysts/Executives) using AI Agents on the Code Llama Model which analyzes healthcare data using Python and natural language prompts to provide business insights.
Skills you will learn
- Exploratory Data Analysis
- AI Agents
- Agentic Workflows
- Langchain
About the Project
Explore data and develop a support ticket categorization system that accurately assigns relevant tags based on the ticket content, and assigns priority and ETA for the tickets.
Skills you will learn
- Generative AI
- Large Language Models
- Prompt Engineering
- Hugging Face
About the Project
Analyze airline customer tweets to predict sentiment. Build a model to parse reviews and forecast customer experience.
Skills you will learn
- Generative AI
- Large Language Models
- Prompt Engineering
- Hugging Face
- Sentiment Analysis
About the Project
Analyze credit card usage and build a predictive model to determine if a customer would drop credit card services or not based on behavioral drivers.
Skills you will learn
- Exploratory Data Analysis
- Random Forest
- XGBoost
- Scikit Learn
Master cutting-edge Generative AI tools
GenAI training with 15+ tools to build, enhance, and deploy scalable models
Earn a Certificate of Completion
Get a Post Graduate certificate from a top-tier university and boost your career prospects.

* Image for illustration only. Certificate subject to change.
Meet your faculty
Learn from the top, world-renowned faculty at UT Austin
Interact with our mentors
Interact with dedicated AI and Machine Learning experts who will guide you in your earning and career journey
Get dedicated career support
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1:1 career sessions
Interact personally with industry professionals to get valuable insights and guidance
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Interview preparation
Get an insider perspective to understand what recruiters are looking for
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Resume & profile review
Get your resume and LinkedIn profile reviewed by our experts to highlight your Generative AI skills & projects
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E-portfolio
Build an industry-ready portfolio to showcase your mastery of skills and tools
Course fees
The GEN AIBA course fee is 2,800 USD
Invest in your career
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Lead GenAI initiatives in your organization
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Build GenAI models and solutions with Python, Numpy, Matplotlib, Hugging Face, and more
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Build an impressive, industry-ready portfolio with hands-on projects.
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Earn a Certificate of Completion from UT Austin and advance your career
Payment Partners
Check our different payment options with trusted partners



*Subject to partner approval based on applicable regions & eligibility
Admission Process
Admissions close once the required number of participants enroll. Apply early to secure your spot
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1. Fill application form
Apply by filling a simple online application form.
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2. Interview Process
Participate in a screening call with Great Learning to assess your program fit.
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3. Join program
Selected candidates will receive an offer letter. Secure your seat by paying the admission fee.
Course Eligibility
- Applicants should have a Bachelor's degree with a minimum of 50% aggregate marks or equivalent
Batch Start Date
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Online · To be announced
Admissions Open
Delivered in Collaboration with:
The McCombs School of Business at the University of Texas at Austin is is collaborating with online education provider Great Learning to offer the Post Graduate Program in Generative AI for Business Applications. Great Learning collaborates with institutions to manage enrollments (including all payment services and invoicing), technology, and participant support.