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Campaign Management Course

Campaign Management Training: From Buyer Personas to ROI

3.5 hrs 1 project

Learn how to plan, execute and optimise marketing campaigns to get actual results. Join our campaign management course to understand consumer journeys, set goals, and use insights to improve performance.

Campaign Management Training: From Buyer Personas to ROI

3.5 hrs 1 project
Start 7-Day Free Trial Subscribe To Pro+ • $25/Month
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Build skills and get job ready

Skill prep

Campaign management

Consumer Journey Mapping

Digital Campaign Planning

Campaign Execution

Campaign Optimization

Campaign Reporting

Job prep

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50+ Guided Projects

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About this course

Learn how to plan, execute and optimise marketing campaigns to get actual results. Join our campaign management course to understand consumer journeys, set goals, and use insights to improve performance.



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Course outline

Industry focussed curriculum designed by experts

Introduction to Campaign Management

3 Videos

In this module, you will explore the fundamentals of campaign management, understand the importance of buyer personas, and learn about different types of campaigns used to achieve business goals.

3 items

0.30 hr

  • Introduction to Campaign Management
  • Importance of Buyer Personas
  • Types of Campaigns
Preview module

Consumer Journey & Campaign Objectives

3 Videos

In this module, you will learn how to set clear campaign objectives, study the consumer journey and motivations and map campaigns to each stage for greater effectiveness.

3 items

0.32 hr

  • Setting Campaign Objectives
  • Understanding Consumer Journey and Motivations
  • Mapping Campaigns and Consumer Journey

Planning Digital Campaigns

2 Videos

In this module, you will discover how to plan digital marketing campaigns by choosing the right channels, crafting impactful messages, setting timelines and allocating resources effectively.

2 items

0.26 hr

  • Planning Digital Marketing Campaigns - Part 1
  • Planning Digital Marketing Campaigns - Part 2

Executing Campaigns

3 Videos

In this module, you will practice executing digital campaigns across platforms and explore how influencer marketing can expand reach and boost engagement.

3 items

0.58 hr

  • Executing Digital Marketing Campaigns - Part 1
  • Executing Digital Marketing Campaigns - Part 2
  • Influencer Marketing Campaigns

Measuring & Optimizing Campaigns

2 Videos

In this module, you will learn to measure campaign success using key metrics and analytical tools and apply optimization techniques to improve performance in real time.

2 items

0.39 hr

  • Measuring Campaign Performance - Part 1
  • Measuring Campaign Performance - Part 2

Campaign Reporting & Insights

2 Videos

In this module, you will create structured campaign reports, interpret results and apply insights to strengthen your future campaigns with a data-driven approach.

2 items

0.10 hr

  • Campaign Reporting and Insights
  • Applying Learnings for Future Campaigns

Get access to the complete curriculum with your free trial

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Guided Projects

Learn how to solve real-world projects through a step-by-step tutorial, real-life practice, and professional advice in this marketing campaign management course.

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Earn a certificate for every project you complete.

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  • GUIDED PROJECT 1
  • Designing, Executing and Evaluating a Digital Campaign for an Eco-Friendly Brand
  • In this project, you will step into the role of a digital marketer for a start-up eco-friendly clothing brand launching a new sustainable apparel line. You will plan, execute and evaluate a digital marketing campaign, covering the full lifecycle, from defining objectives to reporting insights and applying learnings for future campaigns.
Campaign management
Consumer Journey Mapping
Digital Campaign Planning
Campaign Execution
Campaign Optimization
Campaign Reporting
KPI tracking

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Course Instructors

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Dr. Pavankumar Gurazada

Senior Faculty, Academics, Great Learning

Dr. Pavankumar Gurazada brings a unique blend of industry experience and academic expertise, specializing in marketing, digital marketing, and machine learning. He is also a Data Science advisor and board member of Constems AI, a deep tech startup focused on building computer vision systems for Industry 4.0. Dr. Gurazada completed his Ph.D. from IIM Lucknow, with a research focus on using machine learning techniques to understand consumer engagement on social media. His research has been presented at prominent international conferences such as the EMAC Conference 2018, the China Internet+ Innovation and Entrepreneurship Conference 2019, and the NASMEI and MRSI conferences. His book, Marketing Analytics, published by Oxford University Press in March 2021, is a testament to his expertise in the field. He holds an MBA from IIM Bangalore and an Integrated Master’s degree in Science from IIT Bombay. With a career that spans roles in retail and B2B sales management, Dr. Gurazada’s industry experience includes leadership positions at Alghanim Retail in Kuwait and Saint Gobain in UAE & Oman, where he significantly contributed to business growth and managed distribution networks.

Campaign Management Training: From Buyer Personas to ROI

3.5 hrs 1 project

Campaign Management Training: From Buyer Personas to ROI

3.5 hrs 1 project
Start 7-Day Free Trial Subscribe To Pro+ • $25/Month
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Get course + certificate with Pro+ subscription

Frequently Asked Questions

Who should take this Campaign Management course?

The course is perfect in marketing professionals, business owners and students who desire to understand how to plan and manage marketing campaigns that provide results that can be measured.



What topics are covered in this digital marketing campaign course?

You will learn about campaign planning, execution, performance tracking, and optimization. The course also covers;

  • consumer journey mapping 

  • KPI tracking 

  • reporting techniques for effective campaign management.


Is any marketing experience required in order to take this course?

No, All concepts are described in a simple and organized manner, so any person willing to learn how campaigns work online can take the course with little effort.



What practical skills will I gain from this digital marketing campaign course?

You will gain hands-on skills in; 

  • Creating digital campaigns 
  • Setting clear objectives 
  • Managing budgets 
  • Selecting platforms 
  • Measuring performance to improve future campaigns.


Does the course include a real-world project?

Yes, You are going to work as a digital marketer of an eco-friendly clothing brand. You’ll plan, execute, and evaluate campaigns while applying insights to enhance future strategies.



How will this Campaign Management course help my career?

The course makes you competent to handle digital marketing campaigns. It also increases your designing, implementing, and analyzing marketing activities that are business-oriented.



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