PRO Web Analytics Course Web and Digital Analytics Essentials 9 hrs 1 project Learn how to monitor, measure, and optimize web and digital performance. Join our web analytics course to master Google Analytics 4, gain customer insights, and analyze marketing performance for better results. About this course Learn how to monitor, measure, and optimize web and digital performance. Join our web analytics course to master Google Analytics 4, gain customer insights, and analyze marketing performance for better results. Earn a certificate with an Academy Pro+ subscription Subscribe To Pro+ • $25/Month Stand out to recruiters Share on professional channels Globally recognised Land your dream job Course outline Industry focussed curriculum designed by experts Web Analytics Fundamentals 3 Videos In this module, you will understand the foundations of web analytics, explore the step-by-step analytics process and learn about different types of analytics that help track performance and guide business decisions. 3 items 0.59 hr Web Analytics Fundamentals Web Analytics Process Types of Web Analytics Preview module Web Analytics for Customer Acquisition & Retention 9 Videos In this module, you will explore the customer relationship loop, understand and measure Customer Lifetime Value (CLV) and apply acquisition and retention strategies. 9 items 2.18 hr The Loop of Customer Relationships Understanding Customer Lifetime Value Acquisition Strategies using CLV Acquisition Strategies - Referrals and Social Influence Retention Strategies - Concept and Importance Retention Strategies Measuring CLV Impact of Customer Retention on CLV Applications of CLV Introduction to Digital Analytics 4 Videos In this module, you will learn digital analytics fundamentals, understand key performance metrics, explore factors for selecting suitable metrics and gain an overview of tools for measuring online performance effectively. 4 items 1.02 hr Introduction to Digital Analytics Metrics within Digital Analytics Considerations for Choosing Metrics to Measure Digital Analytics Tools Mastering Google Analytics 4 7 Videos In this module, you will dive into Google Analytics 4, its key features, user interface and reporting capabilities. You will learn to decode engagement, acquisition and monetization reports and conduct explorations for actionable insights. 7 items 1.47 hr Learning Objectives - Google Analytics 4 Key Aspects of Google Analytics 4 User Interface of Google Analytics 4 Actionable Reports - Decoding Engagement Actionable Reports - Decoding Acquisition and Monetization Conducting Explorations Learning Outcomes - Google Analytics 4 Performance Analytics in Digital Marketing 12 Videos In this module, you will learn to analyze content, email, website and social media performance, gaining skills to evaluate effectiveness and apply insights to improve digital marketing strategies. 12 items 2.28 hr Goal Setting Organic Metrics Paid Metrics Attribution Models Communicating Content Performance Understanding Email Campaigns Email Campaign Analytics WSMA - Overview WSMA - Key Metrics WSMA - Tools and Techniques Measuring and Optimizing Campaigns WSMA - Case Studies View More Get access to the complete curriculum with your free trial Start 7-Day Free Trial Guided Projects Solve real world projects with step by step guidance and practical exercises in this Digital Analytics course. Learn to map and analyze customer journeys in GA4, find drop offs, and suggest improvements to boost user experience and retention. Get a project certificate to add to your resume Earn a certificate for every project you complete. Start 7-Day Free Trial Start 7-Day Free Trial GUIDED PROJECT 1 Customer Journey Mapping and Optimization Using Google Analytics 4 This project tasks learners with mapping and analyzing the customer journey using Google Analytics 4. Learners will track how users move across different stages of the funnel—from first visit to conversion—identify drop-offs and recommend improvements to enhance user experience, acquisition and retention. Web Analytics Customer Acquisition & Retention Digital Analytics Google Analytics 4 Email Campaign Analytics Web and Social Media Analytics Gain skills & build your resume with complete access to guided projects in your free trial Start 7-Day Free Trial Course Instructors Dr. Pavankumar Gurazada Senior Faculty, Academics, Great Learning Dr. Pavankumar Gurazada brings a unique blend of industry experience and academic expertise, specializing in marketing, digital marketing, and machine learning. He is also a Data Science advisor and board member of Constems AI, a deep tech startup focused on building computer vision systems for Industry 4.0. Dr. Gurazada completed his Ph.D. from IIM Lucknow, with a research focus on using machine learning techniques to understand consumer engagement on social media. His research has been presented at prominent international conferences such as the EMAC Conference 2018, the China Internet+ Innovation and Entrepreneurship Conference 2019, and the NASMEI and MRSI conferences. His book, Marketing Analytics, published by Oxford University Press in March 2021, is a testament to his expertise in the field. He holds an MBA from IIM Bangalore and an Integrated Master’s degree in Science from IIT Bombay. With a career that spans roles in retail and B2B sales management, Dr. Gurazada’s industry experience includes leadership positions at Alghanim Retail in Kuwait and Saint Gobain in UAE & Oman, where he significantly contributed to business growth and managed distribution networks. Read More Web and Digital Analytics Essentials 9 hrs 1 project Web and Digital Analytics Essentials 9 hrs 1 project Start 7-Day Free Trial Subscribe To Pro+ • $25/Month Get course + certificate with Pro+ subscription Frequently Asked Questions Who is this web analytics course designed for? The online course on web analytics is designed for marketing experts, business analysts, and anyone interested in learning how to measure and optimize web performance. It helps learners make evidence-based decisions in digital campaigns. What does this web analytics online course teach? You will be taught the basics of web analytics, digital analytics, and Google Analytics 4. Customer acquisition and retention approaches, content, email, websites, and social media performance analytics are also discussed in the course. Do I require some previous analytics experience to take this course? A basic understanding of marketing or digital tools can be helpful. However, given that the course explains all concepts step by step, it makes the course suitable for anyone looking to strengthen their analytics skills. What practical skills can I acquire in this digital data analytics course? You will learn how to track and interpret data, measure the campaign performance, compute Customer Lifetime Value (CLV), and develop actionable insights. You will gain hands-on experience with Google Analytics 4, including evaluating performance across digital channels. Does this course include hands-on projects? Yes, You will be working on the simulation of exercises based on real-world digital analytics. With these projects, you put your skills into practice to enhance customer acquisition, retention, and campaign performance. In what ways will this digital analytics course help my career? By the time you have completed this course, you will be able to make a data-driven marketing decision. 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