PRO
Digital Marketing Course
Mastering Digital Marketing
Learn SEO, content marketing, paid ads, social media, analytics, and digital growth strategies. Enroll in this Digital Marketing Course to build skills that grow online presence, drive engagement, and deliver measurable results.
About this course
This Digital Marketing course is designed to equip you with essential skills to drive business growth. You’ll learn to create and execute effective growth strategies using SEO, content marketing, paid ads, display ads, and social media. This complete course in Digital Marketing includes digital marketing fundamentals, customer retention, CRM systems, and ways to measure campaign success. These topics help you apply practical skills and improve your strategies.
Through hands-on projects, you'll learn and apply real-world experience in analyzing buyer personas, crafting targeted campaigns, and measuring campaign performance.
After completing this course, you'll be equipped with the knowledge and practical experience to lead successful marketing initiatives and make data-driven decisions that deliver consistent, long-term results.
Earn a certificate with an Academy Pro+ subscription
Stand out to recruiters
Share on professional channels
Globally recognised
Land your dream job
Course outline
Industry focussed curriculum designed by experts
Digital Marketing Fundamentals
3 videos
2 hr
- Introduction and Agenda
- What is Digital Marketing
- Why Digital Marketing
- How To Do Digital Marketing
- Types Of Digital Marketing
- Role and Importance of Primary and Secondary Digital Properties
- The Galaxy of Digital Marketing
- Acquisition Campaigns
- Retention Campaigns
- Brand Building Campaigns
- Designing Digital Marketing Campaigns
Organic Digital Marketing
7 videos
2 hr 10 mins
- Building a content strategy
- Organising and Promoting Content
- Introduction to Business Blogging
- Introduction to SEO
- Features of SEO
- SEO best practices
- Introduction to Search Engines
Paid Digital Marketing
9 videos
1 hr 50 mins
- Introduction to Display Advertising
- Features of Display Advertising
- Features of Display Advertising Campaigns
- Introduction to Search Engine Marketing
- Importance of Search Engine Marketing
- Features of Search Engine Marketing
- Introduction to Social Media Marketing
- Features of Paid Social Media Marketing
- Advertising on Social Media
Digital Growth Strategies
13 videos
3 hr 12 mins
- Understanding Profitable Customer Relationships
- Accounting for Customer Engagement
- Measuring CLV
- Impact of Customer Retention on CLV
- Applications of CLV
- Acquisition Strategies and CLV
- Retention Strategies and CLV
- CRM System
- Introduction to Digital Tools and Techniques
- Digital Marketing Tools
- Organic Marketing Strategies
- Inorganic Marketing Strategies
- Measuring Success in Digital Marketing
Guided Project 1 : Identifying Buyer Personas for a Luxury Jewelry Brand
Guided Project 2 : Creating a Digital Marketing Strategy for an Organic Skincare Brand
Quiz
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Start 7-Day Free TrialGuided Projects
Solve real-world projects in this online digital marketing course with step-by-step guides, starter code templates, and access to model solutions to boost your skills and build a standout resume.
Get a project certificate to add to your resume
Earn a certificate for every project you complete.
- GUIDED PROJECT 1
- Identifying Buyer Personas for a Luxury Jewelry Brand
- Visit a leading luxury jewellery brand’s online store (e.g., Tanishq, Cartier or Tiffany & Co.) and analyze the target audience for a specific jewellery category (e.g., engagement rings, necklaces, or bracelets). This is what you need to do: Identify and list 3-4 key buyer personas based on the selected jewellery category, considering demographics (age, gender, income) and psychographics (style preferences, purchasing motivations). Develop a profile for each persona, including their defining characteristics, preferences, and purchasing behaviours related to luxury jewellery. Summarise how these buyer personas can influence the brand’s marketing strategies, including personalized messaging and product recommendations. Conduct a quick analysis of how competitors address similar buyer personas and explore potential strategies for differentiating the brand’s offerings.
- GUIDED PROJECT 2
- Creating a Digital Marketing Strategy for an Organic Skincare Brand
- Choose an organic skincare brand (e.g., Burt’s Bees, TATA Harper or a local artisanal brand) and develop a digital marketing strategy to enhance brand visibility and drive customer engagement. This is what you need to do: Identify 2-3 primary target audience segments for the organic skincare products, focusing on demographics (age, gender, income) and psychographics (values related to health and sustainability, as well as skincare goals). Develop a brief plan for an influencer marketing campaign that identifies potential influencers (micro and macro) aligned with the brand’s values, and outline how they can help promote key products. Develop a concise email marketing strategy that incorporates 2-3 promotional ideas, such as product launches, seasonal discounts, or educational content, designed to nurture existing customers and attract new ones. Specify Key Performance Indicators (KPIs) for evaluating the effectiveness of the digital marketing strategies (e.g., engagement rates, conversion rates) and detail how feedback will be used to refine tactics moving forward.
Gain skills & build your resume with complete access to guided projects in your free trial
Start 7-Day Free TrialCourse Instructors
Dr. Pavankumar Gurazada
Senior Faculty, Academics, Great Learning
Frequently Asked Questions
What does this digital marketing course include?
The course includes an introduction to digital marketing, covering organic search, advertisements and ways to help your business grow online.
What will I learn in this Digital Marketing course?
You will learn the fundamentals of digital marketing, including SEO, content marketing, social media strategies, email marketing, paid advertising, and Google Analytics. The course covers everything from basic concepts to advanced strategies, helping you drive traffic, engage customers, and grow your online presence.
Do I need any prior experience or knowledge to take this course?
No, this is a beginner-friendly digital marketing training course. All concepts are explained clearly, and you don’t need any prior experience to start learning.
What is the course duration, and what assistance do I get?
The Digital Marketing course offers approximately 9.5 hours of video lessons and practical exercises. You also get access to AI assistance for 24/7 support, ensuring that any questions you have are answered in real-time.
Is it possible to study digital marketing course online?
Yes, this digital marketing online course can be completed at your own pace through Great Learning’s platform.
Is this Digital Marketing course suitable for beginners?
Yes, this digital marketing course for beginners starts with the essentials and progressively covers more complex topics. No prior marketing or technical knowledge is required.
Do I get a certificate after completing this course?
Yes, you will receive a digital marketing certificate after successfully completing the course with an active Academy Pro+ subscription. This certificate adds credibility to your resume and LinkedIn profile.
What skills will I gain from this Digital Marketing course?
You will gain skills in:
Basics of Digital Marketing
Organic & Inorganic Strategies
Digital Growth Strategies
Is this course self-paced?
Yes, the Digital Marketing course is entirely self-paced. You can start learning when it suits you and progress through the content at your own speed.
What is the difference between this premium and the free online digital marketing course on Great Learning Academy?
This premium course gives more structured, in-depth personalized learning with hands-on guided projects, AI tools, mock interviews, and a certificate recognized by the industry. It provides hands-on applications and advanced ideas that extend beyond the fundamentals learnt in free courses, ensuring you learn to become a true professional and confidently approach interviewing for jobs.
Does the course include any hands-on practice?
Yes, this digital marketing course includes real-world projects that let you apply the skills you learn. You will work on campaigns, optimize websites, and analyze marketing data.
Will I be prepared for a career in digital marketing after completing this course?
Yes, this course equips you with practical digital marketing skills, making you ready for roles such as digital marketing manager, SEO specialist, content marketer, and social media strategist.
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Taught by top faculty & industry experts
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AI Mock Interviews
30+ Guided Projects
500+ Practice Exercises
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