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Product Management Course

Data‑Driven Product Management

12.5 hrs 2 projects

Enroll in this product management course to master strategy, design, market analysis, and analytics. Build successful products with real-world examples and Google Analytics, gaining essential skills for product success.

Data‑Driven Product Management

12.5 hrs 2 projects
Start 7-Day Free Trial Subscribe To Pro+ • $25/Month
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Build skills and get job ready

Skill prep

Fundamentals of Product Management and Analytics

Product Strategy

Digital Product Design

Market Opportunity Analysis and Product Discovery

Product Differentiation and Value Proposition

Product Analytics using Google Analytics

Job prep

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50+ Guided Projects

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About this course

Enroll in this product management course to master strategy, design, market analysis, and analytics. Build successful products with real-world examples and Google Analytics, gaining essential skills for product success.

Earn a certificate with an Academy Pro+ subscription

Subscribe To Pro+ • $25/Month
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Course outline

Industry focussed curriculum designed by experts

Fundamentals of Product Management and Analytics

33 Videos

In this module, we will explore the core principles of product management and learn how data-driven decisions influence product success—supported by real-world case studies and industry failures.

33 items

2.24 hr

  • What is Product Management
  • Life of a Product Manager
  • What doesn't a PM do
  • Product Manager Perceptions
  • Traits of a Good Product Manager
  • Chief Customer Officer
  • The World of Product Management
  • Product Manager from practical experience
  • Fundamentals of Product Management
  • Classification of Products
  • Brands
  • Product Mix Decisions
  • Product Line Decisions
  • New Product
  • NPD Process
  • Reasons for a New Product Failure
  • Product Life Cycle Management
  • Product Life Cycle Strategies
  • Product Market Fit
  • Case Study: Ford Edsel
  • Why Ford Edsel Failed
  • Microsoft Zune - the iPod killer
  • Why Microsoft Zune failed
  • Microsoft Zune - Assignment Questions
  • The Experience Gap
  • Research in Product Life Cycle
  • Applying Data Science to Product Design
  • Applying Data Science to Product Design - Assignment
  • Applying Data Science to Product Design - Solution
  • Optimization
  • Beyond Burger - Market Timing
  • Apple Newton - Market Timing
  • Summary
Preview module

Product Strategy

17 Videos

This module focuses on defining a clear product vision, identifying market opportunities and aligning product goals with business objectives.

17 items

1.27 hr

  • Product-Market Fit Analysis
  • How do you get to product market fit
  • Product Strategy and Business Strategy
  • Product Strategy Framework
  • Product Vision
  • Product Vision Examples
  • Product Vision Playbook
  • Opportunity Space
  • Production Vision Principles
  • Production Vision Personas
  • Production Vision Crafting the vision statement
  • Production Vision Framework
  • Production Vision Communication
  • Production Vision Measure
  • What is a successful product vision
  • Qualtrics Experience Management Vision
  • Summary-2

Digital Product Design

16 Videos

In this module, we explore designing products aligned with customer needs using market segmentation, unit economics, product-market fit and the JTBD framework with real-world examples and interactive discussions.

16 items

1.34 hr

  • Unit Economics
  • Calculate and analyse Unit Economics
  • What is not Product Market Fit
  • Product Market Fit - Market Segment
  • Bases for Segmentation
  • Segment Attractiveness
  • Product Market Fit - Market Segment Exercise
  • Product Market Fit - Market Segment Exercise continued
  • Product Market Fit - Market Segment Qualtrics example
  • Market Segmentation studies
  • Market Segmentation studies continued
  • Iterative Approach to arrive at optimal solution
  • Determining a sound segmentation solution
  • Product Strategy Market Segmentation - Assignment
  • Product Strategy Market Segmentation - Discussions
  • Market Segmentation - Minimise the variables

Market Opportunity Analysis and Product Discovery

39 Videos

In this module, we cover market opportunity analysis, product discovery and the process of identifying and screening new product ideas, while exploring strategies for leveraging market trends and overcoming development challenges.

39 items

2.55 hr

  • Market Opportunity
  • Benefits of Market Analysis
  • Types of Market Opportunities
  • Market Research
  • Market Opportunity Research
  • Opportunity Hypothesis
  • Stripe IPO
  • Leveraging Market Trends
  • Leveraging Market Trends - Discussion
  • Unchanged market segment for years - Assignment
  • Unchanged market segment for years - continued part
  • Large products that are ageing fast
  • Large products that are ageing fast - Discussions
  • Large products that serve multiple purpose - Facebook example
  • Large products that serve multiple purpose - Whatsapp Example
  • Broken experiences that are ignored
  • Big news or market changes around you
  • How to understand what has changed - Recap
  • Product Strategy and Market Identification
  • Market Identification - In product Data
  • Market Identification - Competitive Analysis
  • Market Identification - Company Annual Reports
  • Market Identification - Research Reports
  • Market Identification - Social Media
  • Product Strategy - Leveraging Market Trends
  • Product Discovery
  • New Product Development - A critical element
  • Challenges to new product development
  • New Product Development Process
  • Sources of Ideas
  • Internal and external sources of ideas
  • The most common techniques to identify ideas
  • Idea Screening
  • A product manager’s dilemmas
  • The influence of risk on screening
  • Checklists of ideas
  • Estimating an idea's worth
  • Product idea acceptability parameters
  • Organisational point of view on idea suitability

Product Differentiation and Value Proposition

19 Videos

In this module, we explore traditional frameworks like PESTEL, SWOT and Porter's Five Forces and new approaches like the Ansoff Matrix, to create compelling value propositions and differentiate products effectively.

19 items

1.07 hr

  • Value Proposition
  • Importance of Value Proposition
  • Types of Value Proposition
  • Value Proposition Canvas
  • Beyond Value
  • Value and Business Model Innovation
  • Qualtrics CX Executive Buyer
  • Qualtrics CX executive buyer discussions
  • Summary-3
  • Competitive Analysis
  • PESTEL Analysis
  • Porter's Five Force Model
  • SWOT Analysis
  • BCG Matrix
  • Perceptual Mapping Framework
  • Differentiation
  • Types and advantages of Product Differentiation
  • Ansoff Matrix
  • Executive version of Product Strategy

Product Analytics using Google Analytics

20 Videos

In this module, we cover utilizing Google Analytics for tracking product performance, focusing on real-time, audience, acquisition, behavior and conversion reports. We also explore Mixpanel for advanced analytics and user insights.

20 items

2.31 hr

  • Product Analytics - An Introduction
  • Ways to use Product Analytics
  • Product Analytics - Role of Product Manager
  • Product Analytics - Key Metrics
  • Product Analytics - Types of Analysis
  • Product Analytics - PIRATE Metrics Framework
  • How to use product analytics platform
  • Product analytics solution for every organisation
  • Product analytics vs marketing analytics
  • Google analytics
  • Google analytics - Real time reports
  • Google analytics - Audience reports
  • Google analytics - Acquisition reports
  • Google analytics - Behaviour reports
  • Google analytics - Conversion and other reports
  • Product analytics - Mixpanel
  • Mixpanel - hands on
  • Firebase
  • Firebase hands on
  • Summary - 4

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Guided Projects

Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions in this Product Management course to boost your skills and build a standout resume.

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Get a project certificate to add to your resume

Earn a certificate for every project you complete.

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  • GUIDED PROJECT 1
  • Market Opportunity Analysis for a New Fitness App
  • Choose a new fitness app idea (e.g., a personalized workout app or wellness tracker) and perform a market opportunity analysis to evaluate its potential in the current market.
Fundamentals of Product Management and Analytics
Product Strategy
Digital Product Design
Market Opportunity Analysis and Product Discovery
Product Differentiation and Value Proposition
Product Analytics using Google Analytics
  • GUIDED PROJECT 2
  • Product Strategy and Analytics for an E-commerce Platform
  • Select an existing e-commerce platform (e.g., Shopify, WooCommerce, or a niche marketplace) and develop a product strategy based on analytics insights to enhance customer experience and increase conversions.
Fundamentals of Product Management and Analytics
Product Strategy
Digital Product Design
Market Opportunity Analysis and Product Discovery
Product Differentiation and Value Proposition
Product Analytics using Google Analytics

Gain skills & build your resume with complete access to guided projects in your free trial

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Course Instructors

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Milind Kopikare

President - North America, Great Learning, Product Management Faculty, University of Utah

Milind Kopikare is a Product Management Faculty at the University of Utah and President, North America at Great Learning. He has a distinguished academic background with degrees from Kellogg, Stanford, and IIT Bombay. Milind is renowned for his track record of launching multi-million-dollar products at Qualtrics, Google, and Marvell Semiconductors. Milind also holds 20 patents and is known for creating the world's first AI-driven market research tool.

Data‑Driven Product Management

12.5 hrs 2 projects

Data‑Driven Product Management

12.5 hrs 2 projects
Start 7-Day Free Trial Subscribe To Pro+ • $25/Month
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Get course + certificate with Pro+ subscription

Our Learners Experience

    Reviewer Profile
    Naman Chouhan

    5.0

    ★★★★ ★
    An Absolutely Mind-Blowing course to the Future with Gen AI!
    Exceptional course! It brilliantly demystifies Gen AI with clear explanations and practical projects. The hands-on approach built real confidence. Worth every penny and highly recommended for anyone curious about AI.
    Read more
    Reviewer Profile
    Parveen Kumar

    5.0

    ★★★★ ★
    The course improved my technical knowledge and gave me a strong foundation in networking concepts.
    Course was very informative and well-structured. The concepts such as OSI model, TCP/IP, IP addressing, routing, and network protocols were explained clearly with good examples. The practical demonstrations and diagrams helped in understanding the real-time working of networks. Overall, the course improved my technical knowledge and gave me a strong foundation in networking concepts.
    Read more
    Reviewer Profile
    Raaj Rane

    4.0

    ★★★ ★ ☆
    Data visualization with PowerBI
    Really good depth to the topic. Got an opportunity to learn a lot. Maybe add the exact excel data sheet as the one that is being used as the instructor so we can understand even better.
    Read more
    Reviewer Profile
    Advait Shirodkar

    5.0

    ★★★★ ★
    Master Data Analytics in Excel
    Course had a good structure and focused on fundamentals and practical applications.
    Read more
    Reviewer Profile
    Sanika Todkari

    5.0

    ★★★★ ★
    Strong Foundation
    This course provided a strong understanding of core Android development concepts. The modules were well-organized, and the instructor explained topics like activities, layouts, intents, and APIs very clearly. The practical assignments and demonstrations helped me build confidence in creating Android applications. Overall, it was a valuable and well-designed learning experience.
    Read more
    Reviewer Profile
    Dharani Priya G

    5.0

    ★★★★ ★
    I really enjoyed this course!
    The lessons were clear, beginner-friendly, and well-structured. The practical hands-on exercises helped me understand how to craft effective prompts and avoid common mistakes. The examples, refined prompts, and advanced prompt techniques were especially useful. A great starting point for anyone interested in Generative AI and ChatGPT.
    Read more
    Reviewer Profile
    Anujkumar singh

    4.0

    ★★★ ★ ☆
    The topic was explained in depth
    This course is trending and helps many to enter into AI and analytics
    Read more
    Reviewer Profile
    Aiman Shaikh

    5.0

    ★★★★ ★
    Mastering digital marketing
    It's really amazing i easily understand this course with the help of great learning and great couches amazing team thank you so much for helping me to learn this course.
    Read more
    Reviewer Profile
    Minal

    5.0

    ★★★★ ★
    Excellent Course for Beginners
    This online course exceeded my expectations. The content was detailed yet easy to understand, and the instructor used real-world examples to make concepts relatable. The platform was user-friendly, and each module was organized logically. The quizzes and case studies helped test my understanding. I would recommend this course to anyone looking to upskil
    Read more
    Reviewer Profile
    Nandana Raveendran

    5.0

    ★★★★ ★
    Data visualization using Tableau
    This course was easy to understand and well structured. I especially liked the practical explanations, quizzes, and tools used to explain data visualization concepts. It helped me gain basic confidence in Tableau and understand how to create effective dashboards. A good course for beginners.
    Read more

Frequently Asked Questions

Who can enroll in the Product Management course?

The course targets an intermediate level learner who wants to master the concept of product management. It is a perfect fit with people who want to become product managers, business analysts, and other professionals with the aim of developing successful products.

What will I learn during this product management classes?

In this course, you will be taught on how to develop a clear product strategy, create digital products that are aligned to customer demands, analyse market opportunity, differentiate a product and how to use product analytics tools such as Google Analytics to measure performance and optimise product success.

What practical skills can I expect to acquire during this Product Management training?

You will have a practical exposure to the product strategy, market opportunity, product differentiation, and product analytics. Also, you will get to know how to work with such tools as Google Analytics and Mixpanel to track user behaviour and make data-driven decisions to enhance the performance of the product.

Is this product management course online self-paced or instructor-led?

The course is self-directed, implying that you can study at your own pace. You will be able to access the material whenever you wish, go through it as per your own time, and do practical projects to put your knowledge into practice.



Does this product manager training program have any practical exercises?

Yes, the course includes two practical projects:

  • Market Opportunity Analysis for a New Fitness App
  • Product Strategy and Analytics for an E-commerce Platform

These projects will help you apply product management principles to real-world scenarios, conducting market research, developing strategies, and using analytics tools to improve product performance.



Is prior knowledge of product management required before enrolling in this course?

There is no prerequisite information on product management. Whether you have experience or not, this course will equip you with the most fundamental ideas and instruments of successful product management.

How is this product manager course different from other free product management resources?

The course offers a structured system of product management, giving an in-depth overview of all the necessary points such as product strategy, market analysis, and analytics. It also contains real life examples, guided projects and expert knowledge that is not usually offered in free resources.

What is the cost of this course, and is there a free trial available?

The course comes at a Pro subscription of ₹999 (incl. of GST). A 7-day free trial requires no credit card, allowing you to explore the course material and determine if it meets your needs.

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