PRO
Marketing Management Course
Marketing Management & Strategy
Enroll in this Marketing Manager course to master consumer behavior, market segmentation, and product management. Learn how to create winning strategies, reach the relevant audience, and have a competitive advantage in the market.
Build skills and get job ready
Skill prep
Marketing Basics
Consumer Behaviour
Segmentation
Targeting and Positioning
Competitor Analysis
Product Management and New Product Management
Job prep
50+ Guided Projects
AI Resume Builder
AI mock interviews
About this course
Enroll in this Marketing Manager course to master consumer behavior, market segmentation, and product management. Learn how to create winning strategies, reach the relevant audience, and have a competitive advantage in the market.
Earn a certificate with an Academy Pro+ subscription
Stand out to recruiters
Share on professional channels
Globally recognised
Land your dream job
Course outline
Industry focussed curriculum designed by experts
Marketing Fundamentals
7 items
2.20 hr
- Understanding Marketing
- Concepts of Marketing
- Customer Value
- Marketing Planning and Marketing Mix
- Marketing Department: Structure and Functions
- 5 C's of Marketing
- Understanding Marketing Environment
Consumer Behaviour
3 items
0.59 hr
- Introduction to Consumer Behaviour
- Buying Process
- Buyer Decision Process
Segmentation, Targeting and Positioning
4 items
1.14 hr
- Segmentation
- Targeting and Positioning
- Market Positioning
- Assessing Market Segment
Competitor Analysis
2 items
0.44 hr
- Porter's Five Forces
- Analyzing Competition
Product Management
6 items
1.26 hr
- Characteristics of Product
- Types of Product
- Levels of Product
- Components of Product Strategy
- New Product Development
- Product Mix Decision
Get access to the complete curriculum with your free trial
Start 7-Day Free TrialGuided Projects
Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions in this Marketing Management Course to boost your skills and build a standout resume.
Get a project certificate to add to your resume
Earn a certificate for every project you complete.
- GUIDED PROJECT 1
- Understanding Consumer Behaviour in the Skincare Market
- Study the psychological and emotional triggers behind skincare product purchases and use behavioural insights to recommend marketing strategies.
- GUIDED PROJECT 2
- STP Strategy for Rebranding a Traditional Beverage for Gen Z
- Reinvent a legacy or traditional beverage brand (e.g., Rasna, Bournvita, Rooh Afza) using segmentation, targeting and positioning to appeal to younger consumers.
Gain skills & build your resume with complete access to guided projects in your free trial
Start 7-Day Free TrialAbout AI Teacher
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Frequently Asked Questions
Who can enroll in this Marketing Management course?
The marketing manager course is targeted at beginners who want to know more about marketing strategies. It is also ideal for professionals seeking to enhance their marketing skills, entrepreneurs, or even any other individual wishing to acquire the art of consumer behavior, segmentation, and product management.
What will I learn in this marketing manager training course?
The objective of this marketing executive course is to provide a better understanding of the significant marketing theories like consumer behavior, segmentation, targeting, positioning, analysis of competitors, and management of products. You will also learn to develop good marketing plans that will be applicable to the market requirements and consumer tastes.
What are the practical skills that I will gain in this Marketing executive course?
After the completion of this course, you will know how to analyze consumer behavior effectively, how to segment and target the markets, how to come up with product strategies, and how to utilize the 5C framework to evaluate the marketing environment at large. You will also get practical experience in developing marketing strategies to deal with real-life situations.
Is this Marketing Management course self-paced?
The marketing and management course will be self-paced. You will be able to access video tutorials on all the lessons and guided projects to make the concepts stick by applying them in real-life.
Does this Marketing Management course include any practical projects?
Yes! The course includes two hands-on projects:
- Understanding Consumer Behavior in the Skincare Market :You will conduct research to identify psychological triggers and consumer preferences, then use these insights to develop a marketing strategy.
- STP Strategy for Rebranding a Traditional Beverage for Gen Z :You will apply segmentation, targeting, and positioning strategies to rebrand a legacy beverage and appeal to younger consumers.
Do I need any prior marketing knowledge to enroll in this marketing and management course?
No, you do not need any background knowledge to take this course, because it is suitable for learners with intermediate knowledge in marketing. This unit is perfect when you need to enhance your marketing skills because you have a basic understanding of this sphere.
What makes this course on Marketing Management different from other courses?
The course is a comprehensive study of marketing management, and it is designed to deepen knowledge of the topic and relate it to real-life practice assignments. It is also more developed, where you will learn about consumer attitudes, segmentation approaches, and product handling.
What is the cost of this course, and is there a free trial available?
The course is available with a Pro subscription for ₹999 (incl. of GST). There is a 7-day trial period where you can have full access to course materials and projects before you decide on the subscription.
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