PREMIUM
Effective Content Marketing Course
Master Content Marketing
Master the principles of content creation through storytelling techniques and strategic frameworks. Explore the ideation process and effective writing strategies to enhance your blogging skills and drive impactful communication.
Preview Course
Become a skilled professional
Learn from the best
Taught by top faculty & industry experts
Learn by doing
Apply skills with guided projects and interactive coding exercises
Mock Interview
Guided Projects
Coding Exercises
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Get AI-powered coding hints & instant doubt resolution
24x7 Doubt resolution
Coding Hints
Course outline
Industry focussed curriculum designed by experts
Content Creation Framework and Strategy
8 videos
2 hr
- Basics of Content Creation (Complete)
- Content Distribution Strategy (Complete)
- Content Marketing Framework
- Content Marketing Strategy
- Evaluating Content Marketing
- Evolution of Content Marketing
- Introduction to Content Marketing
- Role of Content Marketing in Inbound
Storytelling using Content
8 videos
2 hrs
- Approach to storytelling (Complete)
- Basics of Storytelling (Complete)
- Elements of storytelling
- Premise for storytelling
- Storytelling on social media
- Storytelling using blogs
- Storytelling using email
- Storytelling using website
Creating Content Assets - The Ideation Process
7 videos
1:44 hrs
- Ideation in inbound marketing (Complete)
- Empathise in design thinking (Complete)
- Define in design thinking
- Ideate in design thinking
- Prototype in design thinking
- Test in design thinking
- Practical example in design thinking
Creating Content Assets - Effective Writing and Running a Blog
7 videos
2:05 hrs
- Defining content based on the buyer's journey (Complete)
- Brainstorming content for the Buyer’s Journey (Complete)
- Different types of format
- Tools for creating Content Ideas
- Creating content that drives action
- Content Creation Framework
- Content Creation Responsibilities
Guided Projects
Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions to boost your skills and build a standout resume.
- GUIDED PROJECT 1
- HomeCraft Uplift
- Imagine you are the marketing manager of HomeCraft, a company specializing in home improvement products and DIY solutions, including tools, materials, and educational resources for homeowners and DIY enthusiasts. Your goal is to develop a comprehensive content marketing strategy that increases brand awareness and attracts potential customers.
Key highlights of our premium courses
Self-paced learning for your convenience
Comprehensive short courses with industry-relevant curriculum
Learn foundation to intermediate level skills
Hands-on guided projects and interactive coding exercises
Get recognised with a certificate of completion
AI support for interactive learning & mock interviews
Earn a certificate and verify your skills
Stand out to recruiters
Share on professional channels
Globally recognised
Land your dream job
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Gain work-ready skills with guided projects, top faculty and AI tools, all at an affordable price.
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