The course includes content creation framework and strategy, storytelling fundamentals, key elements, and how to build engaging narratives for blogs, emails, websites, and social media platforms in content marketing. You will also understand the ideation process using design thinking, including empathize, define, ideate, prototype, and test, and lastly learn to write content for the buyer’s journey, explore content formats, brainstorm ideas, use writing tools, and understand blogging responsibilities effectively.