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Marketing Analytics
4.58
Beginner level
1.5 learning hrs
Learn marketing analytics from basics in this free online training. Marketing analytics course is taught hands-on by experts. Learn all brand value, marketing analytics models, LTV & lot more. Best for beginners. Start now!
Instructor:
Madhur Singh
Modules updated 07/2025
About this course
Over 70% of the businesses started during the covid times have their entire marketing budget in digital space, which makes it increasingly important to track the large chunks of data.If you're not a professional or have never worked with marketing analytics,You might be thinking how effectiveness is evaluated, where marketing data originates from, and why it needs to be analysed. Now this is where marketing analytics enters the picture. Marketing analytics refers to the technologies that are used to create, execute, and analyze marketing campaigns across all media.This course will bring an insight into Brand value and various models that help analyse the marketing efforts.
Course outline
Introduction to Marketing
This module provides a comprehensive overview of the marketing concept and its various definitions.
Summary
This comprehensive module on Organizational Behaviour, covers the concept, importance, elements, levels, types, and objectives of the field. It provides a deep understanding of the subject to enhance interpersonal and communication skills and create a positive work environment.
Brand Value
Digital Marketing
Agenda For The Course
Why Marketing Analytics?
Challenges in Marketing Analytics
Marketing Analytics Models
Customer Lifetime Value
This module talks about customer lifetime value and its estimation, customer equity and customer profitability.
Marketing Analytics Jobs
Get access to the complete curriculum once you enroll in the course
4.58
Our course instructor
Madhur Singh
Career Growth Expert
Digital Marketing Expert
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
Will I get a certificate after completing this Marketing Analytics free course?
Yes, you will get a certificate of completion for Marketing Analytics after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.
How much does this Marketing Analytics course cost?
It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Marketing Analytics can get started with this course.
Is there any limit on how many times I can take this free course?
Once you enroll in the Marketing Analytics course, you have lifetime access to it. So, you can log in anytime and learn it for free online.
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