Marketing Analytics

Learn marketing analytics from basics in this free online training. Marketing analytics course is taught hands-on by experts. Learn all brand value, marketing analytics models, LTV & lot more. Best for beginners. Start now!

4.58
average rating

Ratings

Beginner

Level

1.5 Hrs

Learning hours

26.9K+
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Learners

Earn a certificate of completion

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Get free course content

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Learn at your own pace

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Master in-demand skills & tools

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Test your skills with quizzes

Marketing Analytics

1.5 Learning Hours . Beginner

Skills you’ll Learn

About this course

Over 70% of the businesses started during the covid times have their entire marketing budget in digital space, which makes it increasingly important to track the large chunks of data.If you're not a professional or have never worked with marketing analytics,You might be thinking how effectiveness is evaluated, where marketing data originates from, and why it needs to be analysed. Now this is where marketing analytics enters the picture. Marketing analytics refers to the technologies that are used to create, execute, and analyze marketing campaigns across all media.This course will bring an insight into Brand value and various models that help analyse the marketing efforts.

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Course Outline

Introduction to Marketing

This module provides a comprehensive overview of the marketing concept and its various definitions.

Summary

This comprehensive module on Organizational Behaviour, covers the concept, importance, elements, levels, types, and objectives of the field. It provides a deep understanding of the subject to enhance interpersonal and communication skills and create a positive work environment.

Brand Value
Digital Marketing
Agenda For The Course
Why Marketing Analytics?
Challenges in Marketing Analytics
Marketing Analytics Models
Customer Lifetime Value

This module talks about customer lifetime value and its estimation, customer equity and customer profitability.

Marketing Analytics Jobs

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What our learners say about the course

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4.58
Course Rating
75%
17%
5%
1%
2%

Ratings & Reviews of this Course

Reviewer Profile

5.0

The course provided a clear and concise overview of Marketing Analytics. I particularly appreciated the practical examples and hands-on exercises that helped solidify my understanding.
I found the instructor's teaching style to be engaging and informative. They were always available to answer questions and provide additional support. The course materials were well-organized and easy to follow. I would highly recommend this course to anyone interested in learning more about Marketing Analytics.
Reviewer Profile

5.0

Insightful Learning Experience in Marketing Analytics
I enjoyed the comprehensive curriculum that covered essential aspects of marketing analytics. The quizzes and assignments were engaging and helped reinforce the concepts learned. The instructor was knowledgeable and provided clear explanations, making complex topics easy to understand. Additionally, the course structure was well-organized and easy to follow, which greatly enhanced my learning experience. Overall, it was a valuable course that equipped me with practical skills for applying marketing analytics in real-world scenarios.
Reviewer Profile

4.0

Finished a one-hour Marketing Analytics course, acquiring critical knowledge in campaign optimization, performance metrics, and data interpretation. Use these insights to inform strategic marketing choices and raise the efficacy of campaigns as a whole.
The one-hour marketing analytics training gave attendees a succinct but thorough review of the most important ideas in data analysis. It provided useful tools for optimizing marketing efforts and covered fundamental methods for deciphering performance measures. My capacity to evaluate campaigns, make data-driven decisions, and hone tactics to increase overall marketing results has improved as a result of this training.
Reviewer Profile

5.0

The curriculum is so good. Satisfied to learn about marketing materials. The instructor made the learning process easy.
The topic was explained in depth by the instructor. The quiz and assignment parts were very good.
Reviewer Profile

5.0

My Marketing Analytics Course Experience
I learned a lot about marketing analytics. It was a pervasive and clear discussion with very detailed explanations.
Reviewer Profile

5.0

Thank you, it was a nice learning experience and easy to follow.
The explanation provided was not only insightful but also structured in a way that made the learning process enjoyable and easy to grasp. The concepts were broken down clearly, and the examples helped reinforce my understanding. It was an excellent learning experience, and I appreciate how straightforward and accessible the information was. Overall, it made a complex topic much easier to comprehend.
Reviewer Profile

5.0

This course helps the overall commercial system by teaching how to analyze and optimize data into consumer traffic, which is easily available on the internet domain.
1. The instructor 2. The concepts he taught 3. His fluent language communication.
Reviewer Profile

5.0

Marketing Analyst Certification Training
Amazing training, easy to follow, increasing knowledge and matching market needs.

Earn a certificate of completion

blue-tick

Get free course content

blue-tick

Learn at your own pace

blue-tick

Master in-demand skills & tools

blue-tick

Test your skills with quizzes

Marketing Analytics

1.5 Learning Hours . Beginner

Frequently Asked Questions

Will I get a certificate after completing this Marketing Analytics free course?

Yes, you will get a certificate of completion for Marketing Analytics after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Marketing Analytics course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Marketing Analytics can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Marketing Analytics course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Marketing Analytics course?

Great Learning Academy provides this Marketing Analytics course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Marketing Analytics course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Marketing Analytics course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to.

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