Website Traffic Analysis
Enroll in this free Website Traffic Analysis course to enhance your marketing strategies by polishing your skills in website traffic analysis. Learn crucial traffic analysis techniques to boost your marketing effectiveness.
Instructor:
Dr. Pavankumar Gurazada
Ratings
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Learning hours
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Skills you’ll Learn
About this course
This free Website Traffic Analysis course aims to enhance your skills in analyzing your website traffic. User retention has a significant role in marketing effectiveness; hence you will start by understanding the loop of the customer relationship. You will learn customer lifetime value in detail and understand its direct and indirect effects on profits. CLV plays a significant role in acquisition strategies like advertising, referrals, and social influence. To help you grasp these concepts better, you will go through the Google Analytics demo. Lastly, you will dig into the concept of retention strategies and comprehend their role and importance. Netflix example is taken to learn about CLV calculations, and the Google Analytics demo is provided for better hands-on understanding.
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Course Outline
This module will help you comprehend the significance of user retention and engagement for marketing effectiveness. The loop of customer relationship is discussed in detail, and understand the various phases involved along with the loyalty ladder.
This module starts discussing what customer lifetime value is and what role it plays. You will also discuss the direct and indirect contribution of customer lifetime value to the profit.
This module focuses on how customer lifetime value plays its role in understanding how campaigns and channels are effective in acquisition strategies, specifically in advertising. To help you grasp the concept better, you will also go through the Google Analytics demo.
This module gives you a brief understanding of acquisition strategies called referrals and social influence and comprehends the good practices to carry them out.
This module talks about the concept of retention, which is then made more understandable with the help of a Google Analytics demo to comprehend the importance and benefits of retention for businesses.
Our course instructor
Dr. Pavankumar Gurazada
Senior Faculty & Director Academics, Great Learning
After graduating from IIT Bombay with a five year integrated Masters degree in Science, Pavan earned his MBA from IIM Bangalore. After his MBA, Pavan joined Alghanim Retail in Kuwait and was instrumental in growing the nascent retail presence of the company. After a two year stint in the retail division, he worked as the B2B sales manager for Saint Gobain in UAE & Oman for 11 years, where he managed the company's distribution network. During his tenure at Saint Gobain, he increased the company's new product sales by 40% and expanded overall sales by 15%.
A PhD graduate from IIM Lucknow, Pavan's research focuses on using machine learning methods to understand consumer engagement on social media. His work has been presented in several reputed conferences (EMAC conference 2018, Glasgow; China Internet+ Innovation and Entrepreneurship conference 2019, Hangzhou; NASMEI conference 2019, Chennai and MRSI conference 2019, Mumbai to name a few). His book - Marketing Analytics - published by Oxford University Press is slated for a release later in 2020.
Pavan is currently a faculty of Business and AI with Great Learning. He is also an advisor (data science) and a member of the board on a deep tech startup Constems AI that is focused on building computer vision systems for Industry 4.0. His LinkedIn profile is https://www.linkedin.com/in/pavankumar-gurazada-00791312/
Ratings & Reviews of this Course
Frequently Asked Questions
What prerequisites are required to learn this Website Traffic Analysis course?
Enrolling in this free Website Traffic Analysis course requires no prerequisites, and it is mainly designed for beginners to intermediate learners.
How long does it take to complete this free Website Traffic Analysis course?
This free Website Traffic Analysis course contains 2 hours of self-paced videos that learners can take up according to their convenience.
Will I have lifetime access to this free online course?
Yes. You will have lifetime access to this free online Website Traffic Analysis course.
What are my next learning options after this Website Traffic Analysis course?
You can enroll in Great Learning's Executive PG Program in Management to gain advanced and crucial management skills and earn a certificate of course completion.
Is it worth learning Website Traffic Analysis?
Businesses can learn a lot about their customers' website interactions by conducting a website traffic analysis. Businesses can make improvements to enhance the customer experience and boost conversions by examining website traffic patterns. Additionally, website traffic analysis can assist companies in identifying potential website issues and implementing fixes.
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