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CRM Free Course with Certificate
Customer Relationship Management
Learn the fundamentals of Customer Relationship Management (CRM), explore key processes, and learn how to build lasting customer relationships. Enroll in our free CRM course to learn strategies that drive satisfaction and loyalty.
Customer Relationship Management
120.7K+ learners enrolled so far
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Skills you will gain
CRM Process
Communication
Customer Service (Can remove)
Relationship Management
Key Highlights

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About this course
This free Customer Relationship Management (CRM) course will equip you with the practical skills to build strong, lasting customer relationships that drive business success. You’ll learn how to effectively manage customer interactions, improve satisfaction, and foster loyalty, giving you a customer-centric edge in your professional role.
The course covers essential CRM processes, including communication strategies, customer service, and relationship management. You’ll also learn from real-world CRM examples from companies like Apple and Amazon, showing how these strategies directly impact business growth. By the end of the course, you’ll have the skills to enhance your customer relationships, along with a certificate to demonstrate your expertise.
Are you ready to advance your career in Strategic Digital Marketing? This is your chance to shine. Grab this once-in-a-lifetime opportunity and take our Postgraduate Program in Strategic Digital Marketing today. Upskill yourself with the ongoing marketing trends to drive your business's growth.
Course outline
Main components of Operations Management
This chapter will cover components like People Management, Lead Management, Sales Force Automation, Customer Service, Marketing, Work Flow Automation, Business Reporting & Analytics.
Introduction to Customer Relationship Management
This chapter will explain what CRM is, why it is needed, and its end goal. It will also talk about some brief real-life examples to better grasp the concept of CRM.
What is Customer Relationship Management?
CRM refers to companies’ strategies, practices, and technologies to manage and analyze their customers’ interactions. This module of the CRM course online will help you understand Customer Relationship Management better.
Benefits of CRM
This chapter throws light on how CRM benefits the business. It will go on to talk about benefits like segmentation, customer retention, and more CRM provides to Sales & Marketing teams.
CRM Process
This chapter will have a step-by-step explanation of the CRM process. From identifying the target market, defining strategy, and customer handling to performance management software selection and re-engaging customers.
What does Customer Relationship Managers do?
In this chapter, you will understand a customer relationship manager's essential roles and responsibilities and what their day looks like.
Examples of CRM
After understanding CRM from a theoretical point of view, this chapter will take on a few real-life examples like Apple's & Amazon's CRM growth strategies.
ChatGPT for Customer Support
In this module, you will explore ChatGPT’s role in transforming customer service, its key benefits for the industry, and practical ways to leverage it for efficient, personalized support.
Get access to the complete curriculum once you enroll in the course
Stand out with an industry-recognized certificate

10,000+ certificates claimed, get yours today!

Get noticed by top recruiters

Share on professional channels

Globally recognised

Land your dream job

Customer Relationship Management
4.59
2.25 Hours
Beginner
120.7K+ learners enrolled so far

Get free course content

Master in-demand skills & tools

Test your skills with quizzes
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
Is the Customer Relationship Management course a certification course?
Will I get a certificate after completing this CRM course?
After enrolling in this course, you must successfully finish all the chapters, followed by the quiz, to receive a free online course completion certificate. After completing the quiz, the certificate will be available on your dashboard within 24 hours.
What are the steps to enroll in this course?
To enroll in CRM Course, follow the steps mentioned below:
1. Click on the “ENROL NOW” or "ENROL FOR FREE" button at the top right of the page.
2. Sign up and create an account to get started.
3. Once you have validated your details, a window with the overall content and learning videos will appear.
4. You can get started by playing the videos.
Who is eligible to take this CRM course?
There are no eligibility criteria to take this course. If you are an aspiring CRM professional, then you can go ahead and take up this course.
Why choose Great Learning Academy for this CRM course?
Great Learning is a global ed-tech platform committed to creating skilled professionals. The Great Learning Academy program provides popular free online courses to assist learners in succeeding in their careers.
The free online courses with certificates offered by Great Learning Academy have helped more than 4 million students in 140 countries. Additionally, it provides students with various trending assignments and projects to work on to brush up and enhance their skill set.
Can I sign up for multiple courses from Great Learning Academy at the same time?
Yes, you can sign up for multiple courses from Great Learning Academy and enroll in any field you are interested in simultaneously.
Is there a limit on how many times I can take this CRM course?
No, there is no limit. You can come back and check out the course again as and when required.
How much does this CRM course cost?
It is an entirely free course from Great Learning Academy. Anyone interested in acquiring knowledge about CRM and building a career in it can get started with this course.
What knowledge and skills will I gain upon completing this CRM course?
You will learn what CRM is, its process, its benefits to the business, & why big companies prefer implementing CRM into their strategies.
Will I have lifetime access to the free course?
Yes, this course is self-paced, where you can access it and learn at any time at your convenience.
What jobs demand that you learn CRM?
A CRM course will come in handy if you want to get into the following jobs:
- CRM Manager
- CRM Expert
- Relationship Manager
- Product Manager
- CRM Developer
- CRM Administrator
- CRM Consultant & more.
Why is CRM so popular?
Since CRM is allowing businesses to stay profitable by managing and automating the essential activities, companies most love it. It helps sales and marketing teams to enhance their relationship with the customers without indulging in manual labor.
What are my next learning options after this CRM course?
Once you have completed this CRM course, you can go ahead and learn about People Management, Communication Management, and more. You can further your learning with the help of an Executive PG Program in Management.
Is it worth learning CRM?
A well-implemented CRM system will help you keep your customers' valuable information up-to-date, keep track of their history and past activities and manage their accounts. This course will help you understand how you can improve customer relationships.
What is CRM used for?
CRM is used to track and manage the business's relationship with its customers with the goal of building strong relationships. CRM helps companies to streamline the customer details to stay connected with them while also improving the business.
How long does it take to complete this free CRM course?
This course contains 1 hour of video content that you can complete at your own pace.
What are the prerequisites required to learn this CRM course?
There are no prerequisites for this course. This CRM course will enhance your customer relationship management skills and eventually build a career in it.
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Customer Relationship Management
In the fast-paced and highly competitive world of business, Customer Relationship Management (CRM) has emerged as a critical strategy for building lasting connections with customers, driving growth, and ensuring long-term success. CRM is a holistic approach that encompasses processes, technologies, and strategies aimed at managing and nurturing customer relationships effectively. In this comprehensive exploration, we will delve into the various facets of CRM, its significance, benefits, and the role it plays in today's business landscape.
Understanding CRM:
At its core, CRM is all about understanding, managing, and leveraging customer relationships to achieve business objectives. It involves gathering, analyzing, and using customer data to tailor products, services, and communication to individual preferences. CRM systems are often the technological backbone of these efforts, helping organizations track interactions, streamline processes, and improve customer service. Whether through traditional customer databases or advanced AI-powered solutions, CRM seeks to provide businesses with a 360-degree view of their customers.
The Significance of CRM:
The significance of CRM in modern business cannot be overstated. One of its primary roles is to enhance customer satisfaction by ensuring that their needs and expectations are met consistently. By doing so, CRM helps foster loyalty, reduce customer churn, and increase customer lifetime value. Moreover, it aids in identifying high-value customers, allowing businesses to focus their efforts on retaining and upselling to this valuable segment.
CRM also plays a pivotal role in marketing. It enables businesses to segment their customer base, personalize marketing campaigns, and target specific demographics with precision. This not only increases the effectiveness of marketing efforts but also minimizes wastage of resources.
In sales, CRM systems empower sales teams with valuable insights and tools for better lead management, opportunity tracking, and forecasting. This translates into improved sales performance, better conversion rates, and higher revenue.
Benefits of CRM:
The adoption of CRM offers numerous benefits to organizations of all sizes and across industries. These include:
- Improved Customer Service: CRM systems facilitate quicker responses to customer inquiries, better issue resolution, and personalized support, leading to higher customer satisfaction.
- Enhanced Sales Performance: Sales teams can leverage CRM data to identify upselling and cross-selling opportunities, prioritize leads, and close deals more efficiently.
- Efficient Marketing: CRM enables targeted marketing campaigns, helping businesses reach the right audience with the right message, resulting in improved conversion rates and ROI.
- Data-Driven Decision Making: Organizations can make informed decisions based on comprehensive customer data, reducing guesswork and enhancing strategic planning.
- Streamlined Processes: Automation of repetitive tasks and workflows within CRM systems improves operational efficiency and reduces manual errors.
Challenges and Considerations:
While CRM offers significant advantages, it's not without its challenges. One common pitfall is the improper implementation of CRM systems, which can lead to data silos, inefficiencies, and missed opportunities. Additionally, data privacy and security concerns must be addressed, especially with the increasing focus on regulations like GDPR and CCPA.
Furthermore, CRM is not a one-size-fits-all solution. Different businesses have different needs, and customization is often required to align CRM with specific goals and processes. Adequate training and change management are also crucial to ensure that employees can effectively use CRM tools and embrace the CRM culture.
Conclusion:
In today's customer-centric business landscape, Customer Relationship Management is not just a strategy but a necessity. It empowers businesses to build stronger, more meaningful connections with customers, driving loyalty, growth, and profitability. By leveraging technology, data, and best practices, CRM has become an indispensable tool for organizations aiming to thrive in an increasingly competitive marketplace. Whether you're a multinational corporation or a small startup, embracing CRM can be the key to unlocking long-term success and enduring customer relationships.