Free Digital Marketing Course with Certificate
Introduction to Digital Marketing
4.45
Beginner level
3.75 learning hrs
Learn the essentials & fundamentals of digital marketing. Join our free digital marketing course & discover about content marketing, SEO, SEM, social media, affiliate marketing, automated marketing & ChatGPT for digital marketing.
Instructor:
Mr. Vishal Padghan
About this course
This free digital marketing course is designed for professionals looking to enhance their marketing strategies and those interested in mastering the digital space. This course will help you effectively deploy digital marketing strategies, improve your online presence, and drive results by utilizing key techniques in content marketing, SEO, social media, and affiliate marketing. You’ll start by learning the core concepts of digital marketing, including how to create engaging content, optimize for search engines, and use social media for brand growth.
The course also covers practical applications, such as Pay Per Click advertising, automated marketing tools, and building brand visibility through public relations. You’ll gain hands-on skills in SEO/SEM, keyword research, and digital ad strategies. Whether you’re new to digital marketing or aiming to refine your skills, this course provides the knowledge and tools you need to create successful marketing campaigns and achieve measurable outcomes.
Course outline
How to do Digital Marketing?
Here, you will come across various use cases where you are explained how Digital Marketing is done. Different examples will be given to make you understand its use in different situations.
SEO SEM
Search Engine Optimization and Search Engine Marketing are the two essential types of Digital Marketing. In this module, understand how to rank your website/ content through SEO and SEM on the Search Engine Result Pages.
Social Media Marketing
Social Media Marketing is all about using different social media platforms like Instagram, Facebook, Twitter, etc., to reach your target audience. Understand how social media can be a powerful medium to expand your reach and increase your engagement with the business.
Affiliate and Automated Marketing
Learn about automated marketing, software, and tools that automate the basic marketing operations to reduce cost, increase efficiency and improve the results of marketing efforts. The module will further discuss Affiliate Marketing, where the affiliates promote the company’s offerings and earn a commission on each sale of the products or services made through their link. The processes are explained through examples in the module.
Pay Per Click and PR
This module will take you deeper into Pay Per Click Advertising, a part of Search Engine Marketing. Become familiar with the situations where you can use PPC. The module will also teach you about brand building through Public Relations Marketing. The concepts are clearly explained in the module with the help of examples.
Demo - SEO/SEM and Keyword Research
This module is entirely based on the demo given on Content Marketing, YouTube Marketing, and SEO techniques. The instructor has beautifully explained how Digital Marketing works in different situations. The course summary has been given to revise what you have learned in this free digital marketing course.
Content Marketing
Content is central to any marketing. In this module, you will be introduced to content marketing and its importance in Digital Marketing. The process of Content Marketing will be taught, which will show you how to use the content for better reach to the target audience.
Types of Digital Marketing
Digital Marketing has quite a few types that include Content Marketing, SEO & SEM, PC, Affiliate Marketing, and a lot more. In this module, you will briefly be introduced to these types of Digital Marketing.
Why Digital Marketing?
In this module, you will understand why Digital Marketing has come into the picture and why it is becoming so popular. Get familiar with the history of the evolution of Digital Marketing and what has changed its use.
What is Digital Marketing?
In this module, you will understand the definition of digital marketing, how it has evolved, and why it is essential in this digital era.
ChatGPT : For Digital Marketing
In this module, we will explore using ChatGPT for digital marketing—understanding the interface, generating email content, improving SEO strategies, and creating impactful social media posts to boost engagement and reach.
Get access to the complete curriculum once you enroll in the course
4.45
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Mastering Digital Marketing
Practice exercises
Guided Projects
AI Resume Builder
AI mock interviews
What our learners enjoyed the most
Skill & tools
60% of learners found all the desired skills & tools
Our course instructor
Mr. Vishal Padghan
Digital Marketing Expert
Frequently Asked Questions
Will I receive a certificate upon completing this free course?
Is this course free?
What is digital marketing and why is it important?
Digital marketing involves promoting products or services using digital channels such as search engines, websites, social media, email, and mobile apps. It's crucial because of the increasing reliance on digital platforms by consumers.
What will I learn in this free digital marketing course?
In this free digital marketing course, you will learn the core concepts of digital marketing and how different channels work together. The course covers content marketing, SEO, SEM, social media marketing, affiliate marketing, automated marketing, pay-per-click advertising, public relations, and an introduction to using ChatGPT for digital marketing tasks. This makes it a solid digital marketing course for beginners.
How long does this free online digital marketing course take to complete?
The course includes about 3.75 hours of learning content. It is designed to be concise and beginner-friendly, making it easy to complete alongside work or studies.
What is the difference between seo and sem?
While SEO focuses on improving organic search results, SEM (Search Engine Marketing) includes paid tactics like pay-per-click (PPC) advertising to increase website visibility on search engines.
Who should take this free digital marketing course?
This free digital marketing course is suitable for students, fresh graduates, career switchers, entrepreneurs, and working professionals who want to understand the basics of digital marketing.
Is the Introduction to Digital Marketing course a certification course?
What are the key components of a digital marketing strategy?
Key components include SEO, content marketing, social media marketing, PPC advertising, email marketing, and mobile marketing. Each plays a unique role in a comprehensive digital marketing plan.
What is the role of analytics in digital marketing?
Analytics help measure the effectiveness of digital marketing campaigns. They provide insights into customer behavior, campaign performance, and ROI, enabling marketers to make data-driven decisions.
Is this free digital marketing course beginner-friendly
Yes, The course starts with simple concepts, such as what digital marketing is and why it matters. It then moves step by step into key channels, making it ideal for learners with no prior marketing experience.
What skills will I gain from this free digital marketing course?
You will gain the following skills:
- SEO and SEM
- Content Marketing
- Social Media Marketing
- Automated Marketing
- Affiliate Marketing
- Pay Per Click
Does this course include hands-on learning or demos?
Yes, The course includes a demo focused on SEO, SEM, and keyword research. This helps you understand how theory translates into real digital marketing tasks.
What skills are needed to excel in digital marketing?
Essential skills include strategic thinking, proficiency in digital marketing tools, data analysis, content creation, SEO, and social media management. Being adaptable and staying current with digital trends is also key.
Is this digital marketing course completely free, or are there any hidden fees?
This course is 100% free with no hidden charges. You can access all the course content without any cost.
Do I learn about paid advertising in this digital marketing free course?
Yes, The course covers pay-per-click advertising and explains how paid ads fit into search engine marketing and overall digital strategy.
Does this digital marketing free course cover automation and AI?
Yes, The course includes automated marketing concepts and a ChatGPT module that demonstrates how AI supports tasks such as content creation, email drafting, and generating marketing ideas.
What makes this an online digital marketing course worth taking?
The course provides a structured overview of the primary digital marketing channels in one place. It helps you understand the big picture before moving into advanced or specialized learning.
Is this free digital marketing course with certificate self-paced?
Yes, The course is fully self-paced. You can start anytime and move through the lessons and quizzes at your own pace, making it flexible for anyone taking an online digital marketing course.
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